- Brand evolution design
- Bespoke Website UX/UI design
- Bespoke CMS development
Hibiscus is the UK’s leading specialist organisation working with Black, minoritised and migrant women and families who are at the intersection of the immigration and criminal justice systems. Their work in prisons, immigration removal centres and from their Women’s Centre in London, has the aim of enabling women and families trapped in these systems to rebuild their lives.
Our objective was to make sure the new website was visually more impactful and attractive to funders as well as being an engaging resource and communication hub for Hibiscus’s clients from around the world.
Our design also evolved the Hibiscus brand and made full use of the vibrant brand colourways that were previously hidden in the previous website design. We also ensured the copy for the website cut-through the complex issues Hibiscus tackles, coupled with powerful headlines and graphical representation to enhance understanding.