There is no set precedent for dealing with a brand strategy after an acquisition, common sense needs to be the main driver.
Within two hours of waking we encounter approximately 350 pieces of content in various guises.
If AdWords forms part of your marketing plans, optimise campaigns and make the most of every click.
The challenge of a content strategy is coming up with relevant and impactful content ideas.
For most B2B businesses one of the constant challenges is how to create new sales opportunities.
Trawling through paper publications in a search for content seems like a memory from a distant time.
How financial services companies create loyalty when they have limited brand recognition?
Email is still a hugely valuable tactic especially when there is a need for igniting customer engagement.
Few underestimate the power of online video, Its importance has been apparent since at least 2006.