B2B marketing has potentially a lot to gain by emulating some of the tactics used in B2C.

The term ‘Brand’ is now so widely used its purpose often gets misunderstood and can engagement.

Content marketing helps generate leads, educate the market and build brand awareness.

If the brand isn’t performing well where does the blame lie? Whose brand Is It anyway?

It may be one of the least sexy channels, but telemarketing is one of the most effective marketing tactics available.

There are some key elements in planning your strategy that will help amplify your content.

There is no set precedent for dealing with a brand strategy after an acquisition, common sense needs to be the main driver.

Within two hours of waking we encounter approximately 350 pieces of content in various guises.

If AdWords forms part of your marketing plans, optimise campaigns and make the most of every click.