- Brand design
- Website UX/UI design
- Campaign concept and strategy
- Product photography
- Fashion photography
- Social media management
- Content management
Land is a gender-fluid streetwear apparel brand that supports diversity and equality. Land’s aim is to break down fashion stereotypes by embracing them in all aspects. In an exceptionally tough industry to be acknowledged, we were required to create a brand identity and promotional campaigns that would provoke a reaction across social media and stimulate awareness of the brand.
This consisted of UX/UI design and development of an engaging website along with a London video shoot and photography. The campaign also included the launch of posters with key messaging that formed part of the social media activity which reached over 3.5k new followers on Instagram in the first few months.
Social media was fundamental to provoking engagement and developing awareness of the brand. Key messaging helped to reach over 3.5k new followers on Instagram.