Land is a gender-fluid streetwear apparel brand that supports diversity and equality. Land’s aim is to break down fashion stereotypes by embracing them in all aspects. In an exceptionally tough industry to be acknowledged, we were required to create a brand identity, communication and promotional campaigns that would provoke a reaction across social and digital media that would stimulate awareness of the brand and cause.

This consisted of UX/UI design and development of an engaging website along with a London video shoot and photography. The campaign also included the launch of posters and digital media with key messaging that formed part of the social media activity which reached over 3.5k new followers on Instagram in the first few months.