Defy The Land

  • Brand design
  • Website UX/UI design
  • Campaign concept and strategy
  • Product photography
  • Fashion photography
  • Social media management
  • Communication management

Land is a gender-fluid streetwear apparel brand that supports diversity and equality. Land’s aim is to break down fashion stereotypes by embracing them in all aspects. In an exceptionally tough industry to be acknowledged, we were required to create a brand identity, communication and promotional campaigns that would provoke a reaction across social and digital media that would stimulate awareness of the brand and cause.

This consisted of UX/UI design and development of an engaging website along with a London video shoot and photography. The campaign also included the launch of posters and digital media with key messaging that formed part of the social media activity which reached over 3.5k new followers on Instagram in the first few months.

From full branding, production to strategy and digital
Fully responsive mobile first user experience
Social media success requires authenticity

Social media was fundamental to provoking engagement and developing awareness of the brand. Key messaging helped to reach over 3.5k new followers on Instagram.

High level production in photography and film