Cody Townsend has evolved from a California beach kid obsessed with the mountains to standing atop the pinnacle of the sport as one of the greatest free skiers of all time. His career has taken him from alpine ski racing to stunt skiing for Hollywood blockbuster films to skiing the “Most Insane Line Ever” to ski mountaineering North America’s “Fifty Most Classic Ski Descents”.

Our design brief was to capture the essence of Cody, his affable, humorous and joyful nature coexisting with the serious, professional athlete, involved in a sport filled with danger. For Cody’s sponsors we wanted to give them maximum exposure along with the opportunity for fans to browse the gear Cody endorses, and an ability to easily purchase. For Cody’s various movie projects we created a display catalogue that allows any episode to be easily found and viewed.