Beyond R
- Brand name creation
- Brand identity design
- Website UX and UI design
- Bespoke CMS development
- Social media management
- Podcast production
Beyond R help their clients discover and achieve their purpose for a post-work life through a programme of online video, workshops and an app. Our initial brief was to create a memorable brand name that had no direct reference to ‘retirement’ in accordance with the company’s strapline, ‘it’s time to retire retirement’. Beyond R subtly expresses the opportunities post-work, with the ‘r’ an implied gesture towards retirement.
Following in-depth strategic marketing analysis and recommendations, we created a full brand identity, website UX, UI and development along with podcast production and other marketing communication and collateral.
