Beyond R

Brand name creation
Brand identity design
Website UX and UI design
Bespoke CMS development
Social media management
Podcast production

Beyond R help their clients discover and achieve their purpose for a post-work life through a programme of online video, workshops and an app. Our initial brief was to create a memorable brand name that had no direct reference to ‘retirement’ in accordance with the company’s strapline, ‘it’s time to retire retirement’. Beyond R subtly expresses the opportunities post-work, with the ‘r’ an implied gesture towards retirement.

Following in-depth strategic marketing analysis and recommendations, we created a full brand identity, website UX, UI and development along with podcast production and other marketing communication and collateral.

Brand strategy, brand name and identity creation