The project was completed in three phases. Firstly, we refined the brand’s aesthetic, maintaining its masculine tone while making it more approachable, balancing friendliness with the seriousness required for the sensitive topic of erectile dysfunction.

In the second phase, we redesigned the UX/UI and developed a compelling narrative for the e-commerce store, focusing on improving the user journey and educating the audience. The front-end was built in Webflow and integrated with the client’s Shopify store, which presented some unique technical and visual challenges.

Since launch, the store has seen a 40% increase in conversion rates, a remarkable achievement.